NonGMO Project GMO food verification logo orange

Think Big, Shop Little Labels

We're celebrating change for good with little labels making a big impact!

What is the Think Big, Shop Little Labels Campaign?


Brand logos of Non-GMO Project Verified, Fairtrade America and the Marine Stewardship Council
This January we’re celebrating change for good with the Think Big, Shop Little Labels campaign – and inviting everyone to shop sustainably throughout the store! By looking for Non-GMO Project Verified, Fairtrade America and the Marine Stewardship Council labels on groceries, you can be certain you’re supporting practices that are better for people and the planet. Through their rigorous standards, these third-party certifications are driving critical environmental and social change in our food systems. Celebrate the good food movement by shopping for these little labels that are making a big difference toward a better, more sustainable future for all!

For Retailers

Now’s a great time to establish new habits as people are reimagining their wellness and sustainability goals for the new year. Join us to help your customers make a change for good!

Check out the media kit to find assets that provide simple ways to educate your customers about the little labels.
Media Kit

Complimentary Organic Cotton Tote Bags!

We’ll ship you complementary Think Big, Shop Little Labels tote bags for your staff, favorite customers, or to use as your own giveaway items.

Request your free organic tote bags! (Note: We will send a max of 50 totes per storefront, with a max of five storefronts. While supplies last. Shipping for U.S. locations only.)
Request tote bags

About Fairtrade America

Fair Trade Logo
Fairtrade America works to create more equitable and sustainable trade in collaboration with nearly 2 million farmers and workers by inspiring businesses to implement ethical production practices and assisting shoppers in making informed purchasing decisions. Fairtrade America is the U.S. chapter of Fairtrade International, the original and global leader in fair trade certification with over three decades of experience working to make trade fair in more than 100 countries across the globe. A nonprofit 501(c)3 organization, Fairtrade America is the world's largest and most recognized fair trade system, part of a global movement for change.

About Marine Stewardship Council

The Marine Stewardship Council (MSC) is a global, science-based nonprofit organization helping to protect the ocean and safeguard seafood supplies for the future. For over 25 years, the MSC has been working with scientists, fisheries, seafood companies, industry experts, retailers, conservation groups, and other nonprofits to improve the way our ocean is fished through the MSC Fisheries Standard and Chain of Custody Standard. The MSC program incentivizes and rewards sustainable fishing practices globally. Through the use of the MSC blue fish label, the MSC makes it easy for everyone to identify and choose sustainable, wild-caught seafood from a certified source.

About Non-GMO Project

NGP Logo
The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. The Non-GMO Project Verified seal remains North America’s most trusted third-party verification for non-GMO food and products. Backed by our rigorous Standard, the Butterfly label is a meaningful way for brands and retailers to show their commitment to non-GMO choices and the food transparency that shoppers seek. 
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